Wine & Social
Back to the home pageSell your wine where it is worth the most.
Almost half of German wineries' revenue comes from direct sales, and that channel is shrinking for the first time. Wine & Social makes your tastings, festivals and wines visible and bookable for new guests. The platform takes care of age checks, receipts and reporting duties.
Takes a moment to fill in. We get back to you personally with a suggested time.
Problems and our solutions
You make good wines. But who drinks them tomorrow?
Three findings from published industry surveys.
You stay with your craft. We bring you the guests.
The map makes you visible, events bring guests, the shop turns them into customers.
01·The problem
Your most important channel is shrinking
According to the Deutsches Weininstitut, direct marketing is the most important sales channel for German wineries at 46 percent of revenue. For 2024 the same analysis reports a 4 percent drop in volume in that channel.
The solution
New customers beyond your region
Your wines and dates sit on a map that wine lovers search by region, occasion and taste. That is how guests who have never heard of your winery find you, and the Digital Sommelier recommends you in the chat when your offer fits.
02·The problem
Your regulars are getting older
The Geisenheim wine customer analysis 2018/19 measures an 18 percent cellar-door share among the oldest wine customers and 6 percent among the youngest. Whoever walks into your tasting room today will walk in less often ten years from now.
The solution
Young guests become customers
The next generation arrives through the experience, not through cellar-door buying. Anyone who visited you finds your bottles in the same account afterwards and orders them at the estate or by post. An evening turns into a customer relationship without you chasing anybody.
03·The problem
Millions of wine travellers, hardly a date is bookable
The wine tourism study by the Deutsches Weininstitut and Hochschule Geisenheim counts around 50 million travellers a year who visit German regions primarily because of wine, spending 5.5 billion euros. How much of that reaches you depends on whether your date can be found and booked.
The solution
Every date is directly bookable
Cellar tour, farm festival, new-wine evening: every date sits on the map with its time, seats and price, and is bookable there. The ticket goes to the guest, the booking sits in your dashboard, with no phone calls and no paper lists.
Step by step
Three steps to your first date.
- 1
We set up your winery
You write to us, we create your winery, activate your access and walk through the setup together with you.
- 2
You list what you offer
A bottle needs a name, a vintage, a price and a picture. A date needs a day, a place and a participant count. You enter both in a few fields in your dashboard, and for questions we are personally available.
- 3
Guests book, you get the order
The date sits on the map, the ticket goes to the guest, the order lands in your dashboard. Stripe handles the payment, receipts and age checks run automatically in the background, and you have the time to look after your guests.
Terms
During the beta phase you pay nothing up front.
Using the platform is free during the beta phase. No base fee, no setup cost, no minimum term. Wine & Social earns only when you sell, through a share of booked tickets and ordered wines. If nothing sells, no share arises. You start with no upfront payment and no running costs.
Product control stays with you. You decide which wines and dates you list, at your prices, without depending on an external agency. We require no exclusivity. Your website and your existing online shop keep running in parallel. One does not rule out the other.
Q & A
Questions that come first.
A wine needs a name, vintage, price, stock and one picture. A date needs a time, a place and a participant count. After that the booking runs without you until the guest is at the door.
Contact
Write to us before you decide.
The name of your winery and an email address are enough. We reply with a time and show you the dashboard using your own wines.